27 Feb 2011

Building good quality inbound links

What are inbound links?

Inbound links are external links that link to your website. They are an extremely important factor to get high search engine rankings. Without good quality inbound links, it is almost impossible to get high rankings on Google, Yahoo or other major search engines. This is because search engines think that, if many other websites link to your site, then your website must be important.

Although, it is absolutely crucial to the success of your website that you work on the inbound links to your site; the number of inbound links itself, is not enough to improve your search engine rankings. It is also important that the other websites that are linking to you are also related to your website. This means that if you are selling gardening tools, you will want links coming from gardening-related website, and not from others like gambling; because that will damage your rankings, but also it will damage the image of your website.

If the websites that are linking to you include important keywords in the link text, then it's easier to get high search engine rankings for these keywords.

When more than one web page has been optimized for the same keywords, then the page with the best incoming links will get the highest search engine rankings.

How to build good quality inbound links?

Something you should know is that inbound links won't build themselves overnight. You can pay companies to manually submit your links to directories and search engines for you, or you can do it yourself and save some extra pocket money; but choosing either option won't mean an overnight boost in your targeted traffic. In fact, it takes anything from two weeks to various months for your website to get included in some directories.

There are many different directories out there to submit your website to, and choosing which ones to submit can be a painful task. The problems is, although many of them start out with good intentions, soon they get overwhelmed with requests; so even if you submit to them, they might never get around to link to your website. You might also want to avoid submitting your website to directories that have a bad reputation (spam sites, linking schemes, etc); because inbound links from those sites can also hurt your rankings.

After all that you might be feeling a little dizzy, and not altogether too happy to start the tedious task ahead of you; specially having to go and surf the web for hours to find good directories to submit your website to. Don't despair. Here is a list of 50 free directories with good page rank that do not require a reciprocal link. (More will follow soon, so keep checking often)

Everything you learnt so far about inbound links can be resolve with the following formula:

Web content + good incoming links = high search engine rankings

I recommend you to submit your website to at least twenty directories before moving on to the next step.

Now you are ready to move the final step of this mini-tutorial 'how to get high search engine rankings'. (Coming Soon)

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