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Showing posts with label internet marketing tips. Show all posts
Showing posts with label internet marketing tips. Show all posts
3 May 2011
3 Mar 2011
How to get high search engine rankings
So, do you think you are ready to play with the Big e-sharks Boys yet?
Let’s see, you have spent the last few months building an outstanding network of high paying affiliates programs: all relevant advertisement has already been placed in its allocated slot, but it’s still not bringing you any revenue. You also think you have great content in your web pages, but none of it it's actually delivering a good performance – or even not performance at all.
Perhaps you could account for hundreds of hours spent in front of your computer screen, manually submitting your site to search engines (or pinging services, in case of a blog), and posting your opinion in all sort of web forums, hoping to get thousands of clicks to your traffic and drastically improve yourself. But the truth of it all is that those endless hours have driven nothing more than a few dozen one-time visitors to your site.
You know it takes some time for quality inbound links to link to your site. But how long is some time: months, years, decades?
Let’s face it, adding everything up doesn’t pay for the hosting services, the broadband, or even the daily coffee treat in Starbucks. Time is money. And you are losing hundreds by the day: you simply don’t know it yet.
If you fall into the above category of successful wannabe e-marketers –don’t take offense, I, too, was there once-; I recommend you to take a look at my simple instructions to correctly optimize your website, before you decide to go on and waste even more money in advertisement.
To get the best result out of this tutorial, you should follow each step in the correct order.
Simple instructions to correctly optimize your website
Step 1 (updated)
Step 2 (updated)
Step 3 (updated)
Step 4 (updated)
Tips for submitting your url to search engines
Today, in this last step, we are going to submit our url to search engines. Once more, for free. But before doing so, let me first take you through the basics of url search engine submission.
Submitting your website to search engines, is a way of inviting them to come and have a look at your website. When submitting your url to search engines, you should only submit one web page. Submitting more than one web page can be seen as an attempt to spam search engines. Avoid doing this because you run the risk of getting banned from them.
The one page you must submit to search engines should be your homepage, and it should look something like this:
www.your-site.com
or
www.your-site.com/sitemap.htm
Search engines will start indexing your website at the submitted page.
They will find your other web pages via the links on the submitted web page.
Either if you are submitting to search engines or to directories (or both), always make sure that your websites falls under the correct categories.
If you happen to have a multilingual website, then submit only your home page for each language section of your website individually.
Do not submit your website to search engines if:
- Your domain is a redirection to another domain.
- Do not submit multiple domains that lead to the same web page.
Some people would also say that you should not submit your website to search engines if you do not have your own domain name. This, however, is a point of discussion that will be soon available in another post. In the meantime, I'll let you make you own choices.
A final word
If your website is not listed in the search engines, it should be enough to submit it once every four weeks. Some search engines will penalize your website if you submit often than that.
Also, it is normally sufficient to check your search engine rankings once a month, as most search engines do not update their database as often.
27 Feb 2011
Building good quality inbound links
What are inbound links?
Inbound links are external links that link to your website. They are an extremely important factor to get high search engine rankings. Without good quality inbound links, it is almost impossible to get high rankings on Google, Yahoo or other major search engines. This is because search engines think that, if many other websites link to your site, then your website must be important.
Although, it is absolutely crucial to the success of your website that you work on the inbound links to your site; the number of inbound links itself, is not enough to improve your search engine rankings. It is also important that the other websites that are linking to you are also related to your website. This means that if you are selling gardening tools, you will want links coming from gardening-related website, and not from others like gambling; because that will damage your rankings, but also it will damage the image of your website.
If the websites that are linking to you include important keywords in the link text, then it's easier to get high search engine rankings for these keywords.
When more than one web page has been optimized for the same keywords, then the page with the best incoming links will get the highest search engine rankings.
How to build good quality inbound links?
Something you should know is that inbound links won't build themselves overnight. You can pay companies to manually submit your links to directories and search engines for you, or you can do it yourself and save some extra pocket money; but choosing either option won't mean an overnight boost in your targeted traffic. In fact, it takes anything from two weeks to various months for your website to get included in some directories.
There are many different directories out there to submit your website to, and choosing which ones to submit can be a painful task. The problems is, although many of them start out with good intentions, soon they get overwhelmed with requests; so even if you submit to them, they might never get around to link to your website. You might also want to avoid submitting your website to directories that have a bad reputation (spam sites, linking schemes, etc); because inbound links from those sites can also hurt your rankings.
After all that you might be feeling a little dizzy, and not altogether too happy to start the tedious task ahead of you; specially having to go and surf the web for hours to find good directories to submit your website to. Don't despair. Here is a list of 50 free directories with good page rank that do not require a reciprocal link. (More will follow soon, so keep checking often)
Everything you learnt so far about inbound links can be resolve with the following formula:
Web content + good incoming links = high search engine rankings
I recommend you to submit your website to at least twenty directories before moving on to the next step.
Now you are ready to move the final step of this mini-tutorial 'how to get high search engine rankings'. (Coming Soon)
Previous Step Next Step
Previous Step Next Step
26 Feb 2011
Optimize your website and increase traffic
Optimize your website & increase your traffic (II of IV)
It is important to optimize your website because, by doing so, what you are really doing is telling the search engines for which keywords you want to be found for.
Something worth remembering is that search engine can only give your web page high rankings for certain keywords, only if your webpage is relevant to those keywords. For instance, bidding on Barak Obama or Britney Spears on a website that sells imported coffee it won't really get you anywhere, except perhaps to a massive lost of time and money, not to mentioned that your website could be banned from the search engines.
If you do not optimize your website correctly search engines might not be able to index your pages; which means that you won't get visitors because search engines won't know what your website is all about.
Search engines take your whole website into account. For that reason, if you optimize only one page of your website, it will be very difficult to get high search engine rankings. On the other hand, if you have many webpages that are optimized for different but related keywords, then search engines will think that your webpages are relevant to a certain topic. Relevant webpages usually get higher rankings (and more traffic). You should optimize at least 6 different pages of your website for different but related keywords (from step one); and make sure that those pages contain at least 200 words of visible text.
Sometimes websites are not indexed properly in search engines due to major html code errors. Flash links and JavaScripts links can also cause problems. Remove frames whenever possible, as they prevent sometimes a correct indexing. Avoid using too many special characters or too many variables in your url.
High rankings on Google, Alexa, Yahoo, and other search engines are the result of optimize webpage content and good incoming links.
Before you proceed to the next step ask yourself this question: are your webpages linked so that search engines and surfers alike are able to find all web pages of your website through the links on other pages of your site?
Donde? Are you ready to move on? Click here for the next chapter of this mini tutoria.
Creating the right keywords for successful online marketing campaigns
Creating the right keywords for successful online marketing campaigns (I of IV)
If you want to succeed at your online marketing campaigns, then don’t be afraid to spend some quality time finding the right keywords for your website. They should be relevant to your web site and your content, and should be what web surfers should be looking for when they reach your site. Targeting the wrong keywords will make all your website promotions efforts useless; and it could also be wasting you a lot of time and money.
There are three different keyword types (bear with me here, I will just run you through the basics)
- Keywords for browsing.
- Keywords for comparing.
- Keywords for buying.
For the best search engine optimization results, I recommend you to use keywords for comparing. People who use this type of keywords are usually ready to buy.
It is worth noting that most people use a two to four word phrase when performing a search engine. Do not use single words. They cannot be promoted effectively as they are not very targeted.
Points to remember
Phrases work better.
If you target the wrong keywords, you will lose a lot of time and money.
20 Feb 2011
50 free directories with good page rank without reciprocal link
Submit your url to 50 free directories with good page rank without reciprocal link needed
Here is a list of 50 free directories with good page rank -they range between page rank 10 to page rank 4-. They are not listed in a particular order, but randomly.
You can submit your website for free, and no reciprocal link is needed. Please report broken links, or if a directory is no longer free, so I can update this list with other working sites.
I hope it helps.
Golden Rules to Home-employment: Never Pay Upfront fees
At this point we all have seen adverts that it promises us that is going to find us a dream job that is going to earn you thousands of dollars. This will be something as simple as filling in forms, surveys, questionnaires, or more sophisticated activities like data entry, typing jobs, etc. The adverts and websites are many, and not limited to the ones mentioned; but it is worth noting that this is also a very common type of scam within 'modelling agencies' that promises us to find us work; or 'casting agencies' that tells you that they can get you a job as an extra in movies, but you have to pay for your portfolio and admin fees. Don't fall for that. If they want your money, avoid them like The Plague.
Aren't any legitimate companies then that offer work even if they charge you a few? The answer is that there are some, very few and they are hard to find. But chances are that before you come across a genuine online employment agency of this sort, you would have already gotten ripped off many times by those who promise that they will find you a virtual job. If you are lucky, all they will provided you with is a list of out-of-date job listings and agencies to registered with; something you could have done in your own time without spending a penny.
Stick to common sense, if what you are looking to achieve is to earn a revenue working from home, then, find a job first before you go on spending the money that you don't have -otherwise, why would you be looking for a job in the first place?
Remember the last time your boss sent you to a course to improve your IT skills? Perhaps it was one of those boring seminars, or an open day, or a training day, etc. Did he asked you to pay for it? No, of course he did not. This is because companies that want to keep ahead of competitors will train their stuff on how to use the latest technologies, or which new legislation they should be aware of, etc. The more qualified a worker is, the better the results he or she delivers to the company. Corporations know this. Your boss knows this. And unless you live in China, they are not going to ask you to pay for your own training.
So, beware, if they ask you to pay upfront fees, tell them that you are not interested and walk away.
But wait? There are genuine companies out there, even if they ask and upfront fee. But we will look in depth at all of them in the following posts.
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